Meet the founding members of the Marketing to Moms Coalition, who came together for the greater good to
share research, ideas and experiences. Like most moms, these marketing professionals realized that the
sum is always greater than individual parts, and they united to form the coalition in 2006.
 Maria Bailey, CEO, BSM Media
Maria Bailey is an award-winning author, radio talk show host, nationally known speaker
and the foremost marketing authority on marketing to moms. Her company, BSM Media
is a full service marketing and media firm that specializes in marketing to mothers. The
client lists includes Disney, Cartoon Network, Nestle, AOL, The Discovery Channel,
Chuck E. Cheese, Disney Publishing-Family Fun Magazine, Oracle, Microsoft, Clarke
American, Dolly, Inc., Tahitian Noni International, Stork Avenue, and Office Depot. She
has been an invited presenter to Burger King, Coca Cola, Best Buy and many other major corporations. Her book, "Marketing to Moms: Getting Your Share of the Trillion Dollar Market"(2002, Prima) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $1.7 trillion market. Maria's newest book, "Trillion Dollar Moms: Marketing to a New Generation of Mothers"
(Dearborn, 2005) focuses on the emergence of Gen X and Gen Y moms and how they compare with the aging Boomer
Mom segment.
Maria is also the host of Mom Talk Radio, the first nationally syndicated radio show for moms, Founder/CEO of
BlueSuitMom.com, the award winning Website for executive working mothers and Publisher of Today's BlueSuitMom
magazine, a national bi-monthly publication for working mothers. She is also the creator of Smart Mom Solutions, a
product line that offers solutions to everyday challenges for busy moms.
Maria can be reached at maria@bsmmedia.com
 Bridget Brennan, CEO, Female Factor
Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world’s most powerful consumers. She is the author of Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, July 2009). A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications, and was nominated for the same honor by PRWEEK.
Brennan served as an instructor at Northwestern University's Graduate Program in Marketing Communications in the Medill School, and has guest lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and at industry conferences nationwide. She is a founder of the Marketing to Moms Coalition, an active member of the Network of Executive Women and the National Speakers Association
She has created strategic communications programs for clients including Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Previous to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. A graduate of Texas A&M University, Brennan is based in Chicago.
Bridget can be reached at bridget@femalefactorcorp.com
Company website: www.femalefactorcorp.com
 Michal Clements,
Managing Partner
Michal Clements is the Managing Partner, INSIGHT TO ACTION with over 18 years
experience in developing customer insight-driven action plans and strategies for leading
clients. Michal has significant experience with consumer products and financial services
as well as business-to-business clients. The tangible results of her work include:
- Award-winning new product introductions
- Business turnaround and expansion
- Selected supplier partner of the year in 1999 and 2001 by a major consumer products organization
Michal has a strong background in consulting, both as a Partner at The Cambridge Group and as a Consultant in Booz
Allen Hamilton’s marketing practice. She also was a co-founder of Orrington Strategies. Prior to consulting, Michal
was an Assistant Vice President of Marketing and Sales at National Securities and Research Corporation, a mutual
funds company where she held a Series 7 and Series 63 Securities Licenses.
Michal holds an MBA with a Finance concentration from The Wharton School of the University of Pennsylvania. She
also has a Bachelor of Science in Economics from Wharton with majors in Marketing and International Business.
Michal is a member of the Regional Ambassadors of the University of Pennsylvania’s Wharton School and the Economic
Club of Chicago.
Michal can be reached at michal@itoaction.com
 Amy Colton,
Senior Vice President, Current Lifestyle Marketing
A seasoned marketing professional and mother of three, Amy Colton knows what it takes to get into mom’s mindset and effectively influence her purchase decision. Her expertise lies in digging into the everyday life of the average busy mom to help her clients become part of her daily DNA. With two sons and an exuberant daughter, she knows what it takes and how hard it can be to get it all done in a day. Her mantra – know one needs a laugh more than a stressed out mom! She takes her everyday experience and pragmatic view on life to build meaningful messages for her clients.
Over the course of her 15-years in marketing, Amy has lent her female focus to some of the biggest integrated campaigns in the business, including got milk?, Unilever, P&G and Kraft, as well as kid-focused campaigns for Cartoon Network, Step2 Toys and the Radio Flyer. A freelance writer for fun, Amy frequently contributes articles on women’s healthcare marketing for a variety of publications. She has experience in male-dominated sectors such as Weber Barbecue Grills, Harley-Davidson Motorcycles and Ryland Homes. Her work for Jeep and the National Association for Music Education was recently honored as the Non-Profit Cause Marketing Campaign of the Year for 2007 by PR Week.
Amy can be reached at: acolton@currentlm.com
 Teri Lucie (Teresa) Thompson,
Chief Marketing Officer, Vice President – Marketing & Media, Purdue University.
As the Purdue University's chief marketing officer, Thompson is responsible for strategic marketing, brand strategy, public relations and communications through several divisions from online experience and market research to the university’s public radio station (WBAA).
Thompson came to Purdue from Safeco Insurance where she was vice president of marketing. Prior to working at Safeco, Thompson served in a variety of marketing and public relations positions at State Farm Insurance, the last of which was directing the company's customer segment marketing division, where she spearheaded the company's efforts in marketing to women, resulting in the dedicated micro site, www.sfredportfolio.com.
An early adopter of non-traditional marketing, Thompson has been a pioneer in segmented marketing, receiving national recognition as an innovative marketer. Her reorganization of Purdue’s marketing function was recently featured in the American Marketing Association’s Marketing News “Best in Class” series.
She earned her bachelor's degree in English and business and a master's degree in education from Illinois State University. Thompson founded the Lucie Critical Thinking Award, which is awarded annually to a student who possesses a passion for learning and strong critical thinking skills at her alma mater. She earned her certification in New Product Development from the University of Michigan's Executive Education program.
Thompson is a member of the Economic Club of Chicago, American Marketing Association, National Association of Female Executives and Marketing Communications Executives International. She is a frequent speaker at national marketing and industry events as an expert on marketing to women and branding.
Teri can be reached at tlthompson@purdue.edu
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