Meet the founding members of the Marketing to Moms Coalition, who came together for the greater good to share research, ideas and experiences. Like most moms, these marketing professionals realized that the sum is always greater than individual parts, and they united to form the coalition in 2006.

Bridget Brennan, CEO, Female Factor

Bridget Brennan is CEO of Female Factor Corporation, a marketing and sales consultancy that advises companies on how to create products, services and sales environments that appeal to women.  An industry pioneer, Brennan is currently writing a book on women’s purchasing power that will be published by the Crown Publishing Group in Spring 2009.

Brennan was named Public Relations Practitioner of the Year by PR News for her work in applying gender psychology to communications.  In 2005 she won the PRWEEK Consumer Broadcast Campaign of the Year Award for raising awareness of music education in public schools, and was also nominated for PRWEEK’s Consumer Campaign of the Year, for the launch of United Airlines’ Ted brand.  In 2005 she was again nominated for Public Relations Agency Professional of the Year for her work in marketing to women.

Brennan has served as an instructor at Northwestern University’s Graduate School of Marketing Communications, and has guest lectured at the Kellogg School of Management, the top-ranked business school in the U.S.  She is a contributing correspondent for gender-based issues on the television talk show, In the Loop with iVillage.

She has crafted programs for companies including Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, Evenflo Baby Products, United Airlines and Sprint PCS, among others.
A popular speaker, Brennan is also member of the National Speakers Association.

Bridget can be reached at bridget@femalefactorcorp.com
Company website: www.femalefactorcorp.com

Michal Clements,
Managing Partner

Michal Clements is the Managing Partner, INSIGHT TO ACTION with over 18 years experience in developing customer insight-driven action plans and strategies for leading clients. Michal has significant experience with consumer products and financial services as well as business-to-business clients. The tangible results of her work include:

• Award-winning new product introductions
• Business turnaround and expansion
• Selected supplier partner of the year in 1999 and 2001 by a major consumer products organization

Michal has a strong background in consulting, both as a Partner at The Cambridge Group and as a Consultant in Booz Allen Hamilton’s marketing practice. She also was a co-founder of Orrington Strategies. Prior to consulting, Michal was an Assistant Vice President of Marketing and Sales at National Securities and Research Corporation, a mutual funds company where she held a Series 7 and Series 63 Securities Licenses.

Michal holds an MBA with a Finance concentration from The Wharton School of the University of Pennsylvania. She also has a Bachelor of Science in Economics from Wharton with majors in Marketing and International Business. Michal is a member of the Regional Ambassadors of the University of Pennsylvania’s Wharton School and the Economic Club of Chicago.

Michal can be reached at michal@itoaction.com

Amy Colton, Senior Vice President, Current Lifestyle Marketing

A seasoned marketing professional and mother of three, Amy Colton knows what it takes to get into mom’s mindset and effectively influence her purchase decision. Her expertise lies in digging into the everyday life of the average busy mom to help her clients become part of her daily DNA. With two sons and an exuberant daughter, she knows what it takes and how hard it can be to get it all done in a day. Her mantra – know one needs a laugh  more than a stressed out mom! She takes her everyday experience and pragmatic view on life to build meaningful messages for her clients.

Over the course of her 15-years in marketing, Amy has lent her female focus to some of the biggest integrated campaigns in the business, including got milk?, Unilever, P&G and Kraft, as well as kid-focused campaigns for Cartoon Network, Step2 Toys and the Radio Flyer. A freelance writer for fun, Amy frequently contributes articles on women’s healthcare marketing for a variety of publications. She has experience in male-dominated sectors such as Weber Barbecue Grills, Harley-Davidson Motorcycles and Ryland Homes. Her work for Jeep and the National Association for Music Education was recently honored as the Non-Profit Cause Marketing Campaign of the Year for 2007 by PR Week.

Amy can be reached at: acolton@currentlm.com

Teri Lucie (Teresa) Thompson,
Vice President of Marketing for Safeco Insurance

Teri is a pioneer in segmented marketing – particularly efforts to reach and engage women and moms. She has received national recognition as an innovative marketer, and is a frequent speaker on branding and marketing to women. Teri has been an early adopter of non-traditional marketing -- using SWAT teams, mobile billboards, and other viral marketing tactics, as well as developing a purse fashion show concept to market financial services products to women.

As Vice President - Marketing for Safeco Insurance, she oversees the execution of branding, advertising, direct and database marketing, market research, and marketing strategy for all products and segments. She is responsible for programs to drive new customer acquisition, generate repeat buyers and build brand advocates.

Prior to joining Safeco, Teri held a number of positions at State Farm Insurance. Most recently she had responsibility for the company’s customer segment marketing, including multicultural and priority segment initiatives focused on young adults, women, and life events. Teri spearheaded the Company’s efforts in marketing to women, resulting in the dedicated micro site, www.sfredportfolio.com, sales training on gender acumen, and an increased focus on the role of women in the Company’s advertising.

Currently shepherding two boys through young adulthood, Teri loves most sports and sports cars. She runs, shops (especially for shoes), attempts to play golf, travels, and enjoys the arts. In addition to a B.S. and M.S. from Illinois State University, she completed her certification in New Product Development from the University of Michigan.

Teri can be reached at teresathompsongosx@msn.com