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Becky Chao
Director, Moms with Kids Insights
Nestlé USA
As the Director of Moms with Kids Insights, Becky’s mission is to continually deepen Nestlé USA’s relationship with its valued “Mom” consumer. In this role, she has been relentless about elevating the organization’s Mom IQ (Intuition Quotient) by equipping marketers with the relevant insights that drive winning Mom strategies. Becky’s philosophy of applying “personal relationship principles” to all aspects of marketing is at the core of her approach.
Her successful 14-year sales and marketing career, spanning greeting cards to infant formula at Hallmark and Nestlé, is attributable to her expertise in applying consumer-centric thinking and ideas across a variety of initiatives and marketing strategies/tactics, including: consumer research, product & packaging development, brand and portfolio planning, partnership development, in-store merchandising, advertising, PR, direct mail, online, call-center, medical and influencer marketing. Some of the work that Becky is most proud of includes the lifestyle-oriented programs that support and inspire moms. Verybestbaby and verybestkids are two evolving marketing programs that deliver results and receive rave reviews from consumers and industry experts (verybestbaby.com website – 2001 “Fast Company”, 2002 “Marketing to Moms: Getting Your Share of the Trillion Dollar Market”, 2003 Web Marketing Award, 2003 “1 to 1 Magazine”).
Becky is also an active board member with the LOVE, HALLIE Foundation, a non- profit youth philanthropy organization and enjoys pilates, skiing, golf, surfing, billiards, home decorating and HBO/Showtime TV in her spare time.
Becky received her undergraduate degree from the University of California at Irvine and her MBA from the Anderson School of Business at UCLA.
Mary Dillon, Executive Vice President
Global Chief Marketing Officer
McDonald's
As McDonald's Executive Vice President and Global Chief Marketing Officer, Mary Dillon leads the company's worldwide marketing efforts and global brand strategy across 118 countries. Her areas of focus include ongoing innovation in marketing planning and execution, brand evolution and creative strategy, children's well-being initiatives, global sports alliances and marketing talent development.
Since joining McDonald's in 2005, Mary has prioritized the use of consumer-based insights and research to drive marketing strategy. Her accomplishments include the formation of the company's first Global Moms Advisory Panel and innovation in the area of children’s well-being. She has also driven marketing effectiveness through increased diversification of media mix and use of tools to improve return on marketing spend. In addition, she leads the holistic activation of the company's sports and entertainment properties, including the creation of the McDonald's Champion Kids program for the 2008 Beijing Olympics.
Prior to joining McDonald's, Dillon was President of the Quaker Foods division of PepsiCo Corporation. She began her career in Marketing for Quaker Oats in 1984 and held positions of increasing responsibility across several food and beverage categories, including serving as the VP of Marketing for Gatorade.
A native of Chicago, Dillon earned a Bachelor of Science degree in Marketing and Asian Studies at the University of Illinois. She has been a Board member of Housing Opportunities for Women and a United Way Volunteer.
In 2006, Mary was named to the Wall Street Journal's “Top 50 Women to Watch” list and in 2007, she was appointed to the Board of Directors of Target Corporation.
A triathlete and mother of four, Mary and her husband Terry live in the Chicago suburbs.
Katherine Durham
VP of Marketing, IPG-Americas
Hewlett-Packard Company
Katherine Durham is responsible for marketing HP’s Printing & Imaging products for the Americas, a $14B business, including printers, scanners, printing services and publishing kiosks. Responsibilities include building the HP brand and driving demand for products and services across Consumer, SMB, Public Sector & Enterprise segments. Activities include market and customer insight, advertising, promotions, interactive, events, agency management, and relationship management programs. She is also responsible for an off-shore marketing analytics and creative services global delivery team.
Since joining HP in 2000, Durham has held a number of positions in the U.S. marketing organization including Director of Marketing Communications, Director of Business Planning, Market Insight and Global Delivery; and Interactive Marketing Manager. She has worked across the IPG business as well as the Personal Systems Group (PSG) business unit which includes PCs, notebooks and digital entertainment products.
Prior to joining HP, Durham was the General Manager of an interactive unit of Mattel Inc. as well as the VP of Marketing for two technology start-ups: PrintPaks, a multi-media software company and Kibu, an internet start-up targeting teen girls. She started her career in public relations and then worked for a small municipal government as an assistant to the Mayor and land use director. She also served in the Peace Corps in Thailand as a teacher.
Durham earned a bachelor’s degree in communications studies from the University of Portland and studied abroad in Salzburg, Austria. She lives in Portland, Oregon with her husband and two teenage sons. During her free time she loves to cook, travel and spend time with family and friends.
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