Meet the founding members of the Marketing to Moms Coalition, who came together for the greater good to share research, ideas and experiences. Like most moms, these marketing professionals realized that the sum is always greater than individual parts, and they united to form the coalition in 2006.
Maria Bailey is an award-winning author, radio talk show host, nationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media is a full service marketing and media firm that specializes in marketing to mothers. The client lists includes Disney, Cartoon Network, Nestle, AOL, The Discovery Channel, Chuck E. Cheese, Disney Publishing-Family Fun Magazine, Oracle, Microsoft, Clarke American, Dolly, Inc., Tahitian Noni International, Stork Avenue, and Office Depot. She has been an invited presenter to Burger King, Coca Cola, Best Buy and many other major corporations. Her book, "Marketing to Moms: Getting Your Share of the Trillion Dollar Market"(2002, Prima) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $1.7 trillion market. Maria's newest book, "Trillion Dollar Moms: Marketing to a New Generation of Mothers" (Dearborn, 2005) focuses on the emergence of Gen X and Gen Y moms and how they compare with the aging Boomer Mom segment.
Maria is also the host of Mom Talk Radio, the first nationally syndicated radio show for moms, Founder/CEO of BlueSuitMom.com, the award winning Website for executive working mothers and Publisher of Today's BlueSuitMom magazine, a national bi-monthly publication for working mothers. She is also the creator of Smart Mom Solutions, a product line that offers solutions to everyday challenges for busy moms.
Maria can be reached at firstname.lastname@example.org
Bridget Brennan is a pioneer in applying gender psychology to business. She is the CEO of consulting firm Female Factor, and author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers. Her book was called "essential reading" by The Wall Street Journal and "required reading for anyone burdened with a Y chromosome" by Fortune Small Business.
Brennan is of the world's most popular speakers on the subject of marketing and selling to women. She has served as an instructor at Northwestern University's Graduate School of Integrated Marketing Communications, and is a frequent guest lecturer at industry conferences and business schools around the world. She is a member of the Forbes Executives Women's Board, the Network of Executive Women, The Economic Club of Chicago and the National Speakers Association.
Brennan developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Previous to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency's Speaking Female division. A graduate of Texas A&M University, Brennan is based in Chicago.
Michal is the founder and CEO of Insight to Action, a client-focused strategy consulting firm. She has more than 20 years experience in developing customer insight-driven strategies and action plans for leading clients, both in the U.S. and internationally. She brings significant experience with consumer products and financial services as well as business-to-business clients.
Ms. Clements' client work combines in-depth industry, consumer and competitive marketplace insights with creativity and client collaboration to create credible, definable and measurable blueprints for action. Her work includes customer focused targeting and segmentation for brand building; the creating, naming and positioning of award-winning new brands, evaluating and building brand architecture and equity; positioning and repositioning existing brands to assure their integrity; expanding and protecting existing brands and new product development.
Ms. Clements has been in management and marketing consulting for 20 years, as a Partner of the Cambridge Group for more than 10 years, as a Consultant for 3 years at Booz Allen & Hamilton (now Booz & Co.), and running her own firm for 9 years.
Michal holds an MBA with a Finance concentration from The Wharton School of the University of Pennsylvania. She also has a Bachelor of Science in Economics from Wharton with majors in Marketing and International Business. Michal is a member of the Trustees Council for Penn Women and the Economic Club of Chicago. She is the Chief Financial Officer and Board Member for the Marketing to Moms Coalition, Ltd.
Michal can be reached at: email@example.com
A seasoned marketing professional and mother of three, Amy Colton knows what it takes to get into mom’s mindset and effectively influence her purchase decision. Her expertise lies in digging into the everyday life of the average busy mom to help her clients become part of her daily DNA. With two sons and an exuberant daughter, she knows what it takes and how hard it can be to get it all done in a day. Her mantra – know one needs a laugh more than a stressed out mom! She takes her everyday experience and pragmatic view on life to build meaningful messages for her clients.
Over the course of her 15-years in marketing, Amy has lent her female focus to some of the biggest integrated campaigns in the business, including got milk?, Unilever, P&G and Kraft, as well as kid-focused campaigns for Cartoon Network, Step2 Toys and the Radio Flyer. A freelance writer for fun, Amy frequently contributes articles on women’s healthcare marketing for a variety of publications. She has experience in male-dominated sectors such as Weber Barbecue Grills, Harley-Davidson Motorcycles and Ryland Homes. Her work for Jeep and the National Association for Music Education was recently honored as the Non-Profit Cause Marketing Campaign of the Year for 2007 by PR Week.
Amy can be reached at: firstname.lastname@example.org
Teri Lucie Thompson transforms marketing functions and brands through a relentless focus on the customer. Her “ABC’s of Marketing” mantra, “About the Customer, Build the Brand, Combine Art & Science” captures the fundamentals of marketing and epitomizes her results-driven philosophy.
Most recently, Thompson has led transformational change at Purdue—not only in restructuring the marketing department but also in positioning the university—bringing a corporate discipline to higher education marketing. Her reorganization of Purdue’s marketing function was featured in the American Marketing Association’s Marketing News “Best in Class” series; she won a 2010 Stevie award as marketing executive of the year; and she was a finalist for both 2011 International Brand Master award and the 2011 CMO of the Year award.
As Purdue University's chief marketing officer, Thompson is responsible for strategic marketing, brand management, and communications through several divisions from digital marketing and market research to the university’s news bureau and public radio station (WBAA).
Thompson came to Purdue from Safeco Insurance where she was vice president of marketing, bringing a customer focus to a distributor driven model. Prior to working at Safeco, Thompson served in a variety of marketing and public relations positions at State Farm Insurance, the last of which was directing the company's customer segment marketing division, where she spearheaded the company's efforts in marketing to women.
She is co-author of the soon-to-be-released book, “Tuning into Mom: Understanding American’s Most Powerful Consumer.” (Fall, 2011)
Teri can be reached at email@example.com.