The Marketing to Moms Coalition is dedicated to recognizing companies that create high impact marketing campaigns that honor, empower and respect mothers. If you would like to nominate your company for a H.E.R. Award, email Teri Lucie Thompson at tlthompson@purdue.edu to receive an entry form. Winners will be chosen each April for a program that has been executed within the last 12 months.
We are proud to congratulate the Quaker brand for the 2011 H.E.R. award. Quaker Chewy launched a fresh, well-executed campaign called "Afterschool Rocks" . Quaker Chewy offered a library of over 250 mom-approved songs from musical artists Jordin Sparks, Jason Derulo and Gloriana, who discussed the positive influences their moms have had on their lives. The brand pays tribute to the fact that moms enjoy bonding with their children over music.
Recent Award Winners
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2011 |