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Research Reports

Research reports are available for sale
The Marketing to Moms Coalition makes a number of highlight reports available at no charge. You can access these by clicking on the link for each report below. In addition to free reports, we also sell the full State of the American Mom Report for $5,000. If you are interested in purchasing the full report, please fill out an order form.
State of The American Mom 2011 Highlights
Research Report
This report provides data and insights on American Moms for retailers, manufacturers and other professionals who market to Mom.

Back to School 2011 Highlights
Research Report
This report provides data and insights on how American Moms are approaching Back to School for retailers and manufacturers.

State of American Mom 2010 Highlights
Research Report
This report provides data and insights on American Moms for retailers, manufacturers and other professionals who market to Mom.

Back to School 2010 Highlights
Research Report
This report provides data and insights on how American Moms are approaching Back to School for retailers and manufacturers.

Holiday Shopping Report 2009 Highlights
Research Report
This report provides data and insights on American Moms are approaching Holiday Shopping for retailers, manufacturers and other professionals. market to Mom

SOAM 2009 Report Highlights
Research Report
This report provides actionable data and insights on American Moms for retailers, manufacturers and other professionals who market to Moms.

State of American Mom 2009 Highlights
Research Report
American moms are the engine of the consumer economy, and while they continue to budget money for their families, there is one area in which their spending has stalled.

Back to School 2009 Highlights
Research Report
This report provides data and insights on how American Moms are approaching Back to School for retailers, manufacturers and other professionals.

Holiday Shopping Report 2008
Research Report
This report provides data and insights on American Moms are approaching Holiday Shopping for retailers, manufacturers and other professionals who market to Moms.

Moms Annual Media Survey 2008 Highlights
Research Report
This report provides data and insights on how American Moms are gathering parenting information and their media habits.

State of American Mom 2008 Highlights
Research Report
The report provides data and insights on American Moms for retailers, manufacturers and other professionals who market to Moms.

Back to School 2008 Highlights
Research Report
This report provides data and insights on how American Moms are approaching Back to School for retailers, manufacturers and other professionals who market to Moms.

Moms Annual Media Survey 2008 Report
Research Report
This report provides actionable data and insights on how American Moms are gathering parenting information and their media habits.

US Kid Population Trends
Research Report
This report shows trends in the population of US children.

Super Bowl 2008
Research Report
With more than 130 million Americans typically tuning in, most moms in America say they too are planning to watch the big game (80%).

Holiday Shopping Report 2007
Research Report
Did you know that almost 1/3 of Moms begin serious holiday shopping in October?

State of American Mom Report 2007
Research Report
A nationally representative sample of American Moms was contacted in early August 2007 via an online invitation.

Back to School 2007
Research Report
In addition to the impact on the family's schedule, this study finds that "Back to School" causes a major revaluation of the family's priorities, behavior spending.