She is in charge of the house, the kids, her job and everything the family buys. Moms are worth more than 2.1 trillion to American brands today. Whether buying products for themselves, their families, their friends or their businesses, Moms are the muscle behind the economic indicators reported in the media every day.

The Power of Moms
The Marketing to Moms Coalition is the only industry group dedicated to furthering an understanding of America’s most powerful consumers. Mothers control 85% of household spending, yet 70% of them feel that companies aren’t doing a good job speaking to them. * Poorly portrayed stereotypes of Moms are still appearing too often -- from the frazzled and frantic mom rushing home from the office to the unrealistic superwoman, simultaneously wielding a mop, dressing her children and making her own soap in a single bound. Our goal is to share knowledge and insights about Moms to help marketers create programs that truly engage this remarkable group of women. Consider the facts:

• 90% of mothers use the same products at home and the office
• 5 million moms own their own businesses
• 88% of mothers refer to themselves as household CFO
• 40% of boomer moms are involved in purchases for their aging parents
• For the first time in history, four generations of mothers comprise the Mom Market

To register as a member, contact: membership@marketingtomomscoalition.org.

* Source: Coalition founding member Maria Bailey, author of Trillion Dollar Moms series.