What is the
Marketing to Moms Coalition?
The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S.A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members.
Join us to receive updates on upcoming events, recent research, and other trend spotting information to support your brand.
Highlights
SheStreams 2012Event
SheStreams is a conference that spans two days of informative and engaging sessions intended to catapult women and brands into the future of social technology.
Strong Halloween Sales this year
News Article
Women with children will spend, on average, $77 on Halloween costumes, decorations and snacks this year, according to a survey by the Marketing to Moms Coalition.
State of The American Mom 2011 Highlights
Research Report - September 12, 2011
This report provides data and insights on American Moms for retailers, manufacturers and other professionals who market to Mom.
Showcase
Tuning Into Mom
Understanding America's Most Powerful Consumer
Power Moms
The New Rules for Engaging Mom Influencers
Trillion Dollar Moms
Marketing to a New Generation of Mothers
Marketing to Moms
Getting Your Share of the Trillion-Dollar Market
Why She Buys
A Book by Bridget Brennan
Working moms `see themselves as involved parents who are "in charge" of their children's lives...and say work makes them "more fulfilled... Feb 16, 2012
\nBoomer moms/parents influence their Young Adult children in the workplace and even attempt to influence the employer http://t.co/wZvg0Bpr Feb 12, 2012
\nNew research study on moms' shopping http://t.co/kbQJDnb2 Feb 11, 2012
\nImportant Message- Maria Bailey Urges "Stop Calling Us Mommy Bloggers" http://t.co/XHbR5Cq6 Feb 3, 2012
\nNo more pink for moms and women! http://t.co/8dNsUbtu Jan 12, 2012
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